This essay examines the architectural ornament of Samarra’s Main Caliphal Palace, also known as the Dar al-Khilafa, in light of the context in which it was seen. First, it offers a partial reconstruction of the architectural ornament in one section of the palace, its Audience Hall Complex, based on unpublished documentation from the archive of Ernst Herzfeld, who excavated the site in 1912–13. In the second part, Herzfeld’s findings are interpreted in light of the function of the space as the locus of official audiences at the Abbasid Court. The analysis suggests that in certain portions of Samarra’s Main Caliphal Palace ornament was carefully planned in conjunction with its architectural frame and can even be seen to further the ideological aims of the palace’s patrons. By encouraging the viewer to glance but remaining partly to completely hidden from sight from most palace guests, the decorations of the Audience Hall Complex reinforce the sense of hierarchy and restricted access that informed the way Abbasid caliphs were presented to the public.